Customer: Flying Tiger Copenhagen
Location: Denmark
Website: flyingtiger.com
EN
Was versteckt sich in
Kosmetika, die auf Temu verkauft werden?
Was versteckt sich in
Kosmetika, die auf Temu verkauft werden?
Flying Tiger Copenhagen launches around 500 new products every month across 44 markets and 20 languages. This makes the company one of the most complex players in retail - not least because it must simultaneously navigate a rapidly growing body of global legislation. With Complir’s AI-driven compliance solution, Flying Tiger Copenhagen gains a crucial tool.
There is always a lot going on at Flying Tiger Copenhagen. Every month, around 500 new products are launched across 13 categories and 44 markets - all carefully planned around holidays, seasons, and special campaigns, where it is absolutely critical that products are ready on store shelves on time.
On top of this, Flying Tiger Copenhagen has its own in-house design department, ensuring that the assortment is always on-brand and reflects Flying Tiger Copenhagen’s distinctive universe. This also means that the majority of products in stores are designed and produced specifically for Flying Tiger Copenhagen, leaving no room for delays or errors in the supply chain.
At the same time, requirements for documentation, control, and reporting across all product categories have grown significantly in recent years - and this development is far from over. At Flying Tiger Copenhagen, there is no doubt: the current rise in regulation is only the beginning.
As a result, compliance has become a decisive competitive parameter for Flying Tiger Copenhagen. In short, everything - from regulatory documentation to content declarations, labeling, and product labels, must be so well organized that it can be retrieved with just a few clicks for each individual product in the assortment.
Flying Tiger Copenhagen launches around 500 new products every month across 44 markets and 20 languages. This makes the company one of the most complex players in retail - not least because it must simultaneously navigate a rapidly growing body of global legislation. With Complir’s AI-driven compliance solution, Flying Tiger Copenhagen gains a crucial tool.
There is always a lot going on at Flying Tiger Copenhagen. Every month, around 500 new products are launched across 13 categories and 44 markets - all carefully planned around holidays, seasons, and special campaigns, where it is absolutely critical that products are ready on store shelves on time.
On top of this, Flying Tiger Copenhagen has its own in-house design department, ensuring that the assortment is always on-brand and reflects Flying Tiger Copenhagen’s distinctive universe. This also means that the majority of products in stores are designed and produced specifically for Flying Tiger Copenhagen, leaving no room for delays or errors in the supply chain.
At the same time, requirements for documentation, control, and reporting across all product categories have grown significantly in recent years - and this development is far from over. At Flying Tiger Copenhagen, there is no doubt: the current rise in regulation is only the beginning.
As a result, compliance has become a decisive competitive parameter for Flying Tiger Copenhagen. In short, everything - from regulatory documentation to content declarations, labeling, and product labels, must be so well organized that it can be retrieved with just a few clicks for each individual product in the assortment.
“We are currently seeing legislation and requirements for virtually all products increase rapidly - and this applies not only in the EU, but globally. Where compliance previously primarily concerned consumer safety, today sustainability and traceability are also driving legislation. It is a worldwide phenomenon. With the escalation of legislation and documentation requirements we expect, many companies will simply drown in processes if they do not put the right compliance systems in place,”
Trine Pondal, Director of Sustainability and Social Responsibility, Flying Tiger Copenhagen.
“We are currently seeing legislation and requirements for virtually all products increase rapidly - and this applies not only in the EU, but globally. Where compliance previously primarily concerned consumer safety, today sustainability and traceability are also driving legislation. It is a worldwide phenomenon. With the escalation of legislation and documentation requirements we expect, many companies will simply drown in processes if they do not put the right compliance systems in place,”
Trine Pondal, Director of Sustainability and Social Responsibility, Flying Tiger Copenhagen.
That is why Flying Tiger Copenhagen entered into a special partnership with Complir in 2024 to develop a completely new AI-driven compliance system. The system is not only designed to keep track of all details related to Flying Tiger Copenhagen’s products, but also to monitor current and upcoming legislation - ensuring that Flying Tiger Copenhagen is always ahead of requirements for labeling, traceability, content declarations, and labels.
That is why Flying Tiger Copenhagen entered into a special partnership with Complir in 2024 to develop a completely new AI-driven compliance system. The system is not only designed to keep track of all details related to Flying Tiger Copenhagen’s products, but also to monitor current and upcoming legislation - ensuring that Flying Tiger Copenhagen is always ahead of requirements for labeling, traceability, content declarations, and labels.
Customer: Flying Tiger Copenhagen
Need for speed is a competitive advantage
Compliance is not just about knowing upcoming legislation. To a large extent, it is also about being able to store existing knowledge and quickly retrieve precise documentation for each individual product—tailored to regulatory requirements in each market.
If this fails, the consequences are tangible: products stuck at the border, longer time-to-market, and the need for significantly more staff in the compliance function.
Compliance is not just about knowing upcoming legislation. To a large extent, it is also about being able to store existing knowledge and quickly retrieve precise documentation for each individual product—tailored to regulatory requirements in each market.
If this fails, the consequences are tangible: products stuck at the border, longer time-to-market, and the need for significantly more staff in the compliance function.
“All in all, Complir gives us several advantages. We respond faster across the entire value chain, save internal resources, and gain peace of mind - so we can focus on innovation and new business areas,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
“All in all, Complir gives us several advantages. We respond faster across the entire value chain, save internal resources, and gain peace of mind - so we can focus on innovation and new business areas,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
A concrete example is Spain, where authorities impose particularly strict documentation requirements.
A concrete example is Spain, where authorities impose particularly strict documentation requirements.
“If we cannot provide the required documentation, the goods simply won’t be allowed in. That’s why compliance is a strong competitive parameter. There is a built-in ‘need for speed’ - especially in a seasonal business like ours. We can only deliver on time if we have 100 percent control over compliance for every single product,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
“If we cannot provide the required documentation, the goods simply won’t be allowed in. That’s why compliance is a strong competitive parameter. There is a built-in ‘need for speed’ - especially in a seasonal business like ours. We can only deliver on time if we have 100 percent control over compliance for every single product,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
Customer: Flying Tiger Copenhagen
A special beginning for both Flying Tiger Copenhagen and Complir
For Complir, Flying Tiger Copenhagen is the company’s first customer, and Flying Tiger Copenhagen has effectively acted as an incubator for the business - not in the form of capital, but by opening doors, providing a physical desk, and dedicating man-hours to joint idea development and sparring.
For Complir, Flying Tiger Copenhagen is the company’s first customer, and Flying Tiger Copenhagen has effectively acted as an incubator for the business - not in the form of capital, but by opening doors, providing a physical desk, and dedicating man-hours to joint idea development and sparring.
“Complir came to us with expertise in law, compliance, and AI that we could see was hard to find elsewhere. That made it almost obvious to invite the company in for a joint development project that we could both benefit greatly from. We started the collaboration with a wish list of 10–11 points - areas where we were struggling. These were typically characterized by manual work and a lack of systematization, where knowledge resided with individuals and functioned more as routines than as actual systems.”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
“Complir came to us with expertise in law, compliance, and AI that we could see was hard to find elsewhere. That made it almost obvious to invite the company in for a joint development project that we could both benefit greatly from. We started the collaboration with a wish list of 10–11 points - areas where we were struggling. These were typically characterized by manual work and a lack of systematization, where knowledge resided with individuals and functioned more as routines than as actual systems.”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
During the development phase, Complir worked as an internal team at Flying Tiger Copenhagen, gaining access to map all workflows and needs. In this way, Complir’s software was created in collaboration with one of the most complex and demanding companies in the retail sector.
As Flying Tiger Copenhagen does not have its own internal IT development team, the collaboration has been of great value - especially because there are no existing systems on the market that are 100 percent focused on compliance in the same way as Complir.
During the development phase, Complir worked as an internal team at Flying Tiger Copenhagen, gaining access to map all workflows and needs. In this way, Complir’s software was created in collaboration with one of the most complex and demanding companies in the retail sector.
As Flying Tiger Copenhagen does not have its own internal IT development team, the collaboration has been of great value - especially because there are no existing systems on the market that are 100 percent focused on compliance in the same way as Complir.
“With Complir, we get a solution that is almost tailor-made for us, while still being easy to scale and adapt to companies similar to ours. Our clear assessment is that if we had tried to solve our challenges with other IT systems, it would have been both time-consuming and costly,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
“With Complir, we get a solution that is almost tailor-made for us, while still being easy to scale and adapt to companies similar to ours. Our clear assessment is that if we had tried to solve our challenges with other IT systems, it would have been both time-consuming and costly,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
Customer: Flying Tiger Copenhagen
The benefits are already visible - and growing
Already today, Flying Tiger Copenhagen is seeing concrete results. One area is the translation of labels and product markings, which is extremely sensitive in terms of correct wording. Previously, the company used an external translation agency, but the task is now handled by Complir’s AI-driven translation module. In this area alone, the shift to Complir’s AI-driven translation module delivered significant cost savings and improved turnaround times.
Already today, Flying Tiger Copenhagen is seeing concrete results. One area is the translation of labels and product markings, which is extremely sensitive in terms of correct wording. Previously, the company used an external translation agency, but the task is now handled by Complir’s AI-driven translation module. In this area alone, the shift to Complir’s AI-driven translation module delivered significant cost savings and improved turnaround times.
“It’s not a huge amount in isolation, but it’s only the beginning—and the first very concrete saving,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
“It’s not a huge amount in isolation, but it’s only the beginning—and the first very concrete saving,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
Another area is product labeling. Previously, data was handled manually in Excel spreadsheets - for example, for drink bottles, where markings such as CE, food approval, and dishwasher safety were tracked manually. With Complir, Flying Tiger Copenhagen can now identify deviations automatically.
Another area is product labeling. Previously, data was handled manually in Excel spreadsheets - for example, for drink bottles, where markings such as CE, food approval, and dishwasher safety were tracked manually. With Complir, Flying Tiger Copenhagen can now identify deviations automatically.
“If 95 out of 100 drink bottles are labeled the same way, but five are not, the AI engine can quickly identify the deviations instead of us manually reviewing Excel sheets. Then we can assess and act. It provides overview and, not least, peace of mind to think ahead with new ideas,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
“If 95 out of 100 drink bottles are labeled the same way, but five are not, the AI engine can quickly identify the deviations instead of us manually reviewing Excel sheets. Then we can assess and act. It provides overview and, not least, peace of mind to think ahead with new ideas,”
Mathilde Blander Bjerregaard, Director of Product, Packaging & Quality Compliance, Flying Tiger Copenhagen.
Customer: Flying Tiger Copenhagen
A time thief disappears - in more than one sense
Two upcoming features are expected to deliver even greater benefits. One is the implementation of the new EU legislation EUDR, which requires direct upload of product data to a shared EU system in order for products to enter the market at all. The other is the integration of Complir directly into the purchasing of new products.
The goal is for Flying Tiger Copenhagen to quickly track applicable legal requirements and ensure that regulatory demands, labels, and markings align from the very beginning.
Two upcoming features are expected to deliver even greater benefits. One is the implementation of the new EU legislation EUDR, which requires direct upload of product data to a shared EU system in order for products to enter the market at all. The other is the integration of Complir directly into the purchasing of new products.
The goal is for Flying Tiger Copenhagen to quickly track applicable legal requirements and ensure that regulatory demands, labels, and markings align from the very beginning.
“It has been fantastic to develop Complir together. We have gained a system based on our concrete needs - and Complir has had the opportunity to develop their solution in one of the most complex retail companies imaginable, with many products, high speed, and 44 markets. It will save us a great deal of time - both now and in the long term,”
Trine Pondal, Director of Sustainability and Social Responsibility, Flying Tiger Copenhagen.
“It has been fantastic to develop Complir together. We have gained a system based on our concrete needs - and Complir has had the opportunity to develop their solution in one of the most complex retail companies imaginable, with many products, high speed, and 44 markets. It will save us a great deal of time - both now and in the long term,”
Trine Pondal, Director of Sustainability and Social Responsibility, Flying Tiger Copenhagen.
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